Casio Embraces UK Culture

British youth reigns supreme.

Rip open the underbelly of today's Britain and what do you see? Free-thinking individuals aged 15 to 25 whose interests range from going to the pub, eating out and going clubbing, playing computer games or shopping for attitude clothing and accessories.

They're incredibly fashion-conscious, and may as well be referred to as style rebels snapping up fashion trends that intersect at the alley ways of street fashion and the prêt-a-porter runway. Indeed, British youngsters have come to represent the pinnacle of street fashion, combining the experiences of young punk skate-kids hanging around Cool Britannia or those moving to the beat of the vibrant contemporary culture and arts scene.

Big on good taste when it comes to wearables, the British urban youngsters are also likely to be influenced by city trends. Stylesetters in their own right, they may be seen garbed in easygoing fashion reminiscent of the streets of London. Absolutely UK cool.
The next-generation youth market - in UK and elsewhere in the world -- demands variety in styles and in color. They may not be as concerned with the trappings of success as earlier generations were, but they still want to have myriad options -- a large matrix of styles, more progressive colors. The next-gen is all about change, taking risks, and participating in a multitude of activities, and all these reflect in the clothes & accessories they wear.

Here, of course, the attuned retailer delivers. Now, what accessory goes best with individual clothing that doesn't date, but watches that are not only impact-resistant and with rigorous attention to detail, but come with a sense of fun and style. Fulfilling the desires of the young-buyer demographic that's characterized by a brilliantly colored individuality is G-Factory. The watch specialty store has a particularly strong selection of high-performance watches that maintain a firm grip on youthful hearts. Part of this collection is the super-tough G-Shock, which breaks away from the conventional image of watches and continues to evolve with advanced technologies supporting active lifestyles.

The G-SHOCK continues to kindle timepiece innovation, and a whole new generation is taking notice.

Since 1983, G-Shock has been continually setting the standard of toughness for modern personal timekeeping. In the `90s, G-Shock churned what were to be the most popular models. At present, the shock-resistant timepieces have found a new generation of fanatics who value brand quality and cutting-edge wrist gear, as found in the new G-Shock Five Rings Models. This timepiece collection from Casio incorporates the Tough Solar feature, a breakthrough solar power system that ensures that the watch never stops at an inconvenient time; dual time; stopwatch with five time alarms; waterproof up to 200 m; full automatic calendar; 12/24 hour system; and Electro-luminescent back light. The next-generation G-Shock styles come in exquisite colors that raise wearing pleasure to higher levels without detracting from G-Shock's signature toughness. Check out the G-Shock Five Rings Models and other quality and high-impact timepieces at G-Factory stores located at SM North EDSA; SM Bicutan; SM Manila; The Podium, Ortigas Center; and Glorietta 4 at Ayala Center, Makati City.

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