Cosmetic for the Asian Woman

Asian Superbrand launched in the Philippines

Filipino company Ascendure Company Inc. tied up with Better Way (Thailand) Co. Ltd., the number one cosmetics direct selling company of Thailand, to bring the Mistine brand of beauty and skin care products to the Philippine market.

Mistine is a cosmetic line developed and formulated specially for the Asian woman. The brand was conceived in Thailand 15 years ago in response to growing awareness and pride among Asian women of their Asian looks and identity. In a short span of time it became the leading direct selling cosmetics brand in the country, besting even well-known American and European brands.

It was awarded Superbrands status by the Readers' Digest in March 2004. Mistine products are created to blend well with the Asian skin tone and complexion. They are also made to better suit the warmer and more humid climate of the Asian region, so that the product stays on longer and looks fresher on the users.

Ms. Abby Cua, Managing Director of Ascendure Company Inc. said, "Mistine is more 'hiyang' for our Asian skin tone and color… What's more, Mistine products use natural plant extracts to whiten, firm up and rejuvenate skin to give you that natural glow." Already a favorite in the Philippines are Mistine's Chief Executive White Pressed Powder, which contains vitamins C and E, Pink Magic lip balm that moisten and soften lips while adding a hint of pink; Papaya Facial Form in a convenient and handy tube; and Chili Pepper Slimming Gel for a more shapely you.

Consumer demand for Mistine products continues to grow at a rapid rate and Ascendure is presently expanding its franchise distributors and sales network within Metro Manila and in major urban areas all over the country to meet consumer needs. For more information on Mistine products or distributorship and sales opportunities contact The Mistine Customer Hotline at 723-0000 or e-mail info@mistine.com.ph.

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