Introducing the Neutrogena Fine Fairness Mask

Neutrogena, the leader in dermatologist recommended skin care products, launched recently the Neutrogena Fine Fairness Mask, a dual-function facial treatment mask that instantly hydrates the skin while whitening it at the same time. The Neutrogena Fine Fairness Mask is a breakthrough product that aims to deliver the same pampering and relaxing experience one gets in the spa without leaving the reassuring calm of one’s home.

“The Neutrogena Fine Fairness Mask is a breakthrough product that rejuvenates your skin with the dual benefits of hydration and improved fairness, while bringing the relaxation and pampering experience of a facial spa right into your home,” shares Maita Ancheta, senior brand manager of Neutrogena.

The launch event unveiled this latest innovation from Neutrogena and demonstrated the unique pampering experience it offers by transforming the chic Embassy restaurant and club into an urban spa refuge for its media guests. Over dessert, the Neutrogena Fine Fairness Mask was unveiled by beautiful models who paraded the product in bowls filled with crystals and petals, evocative of the pampering, relaxation and spa theme of the event.

A result of extensive research and development, the Neutrogena Fine Fairness Mask provides intense hydration instantly. Soaked in a Vitamin C solution, it is proven effective to lighten overall complexion – improves roughness and skin clarity in two weeks, helps vanish age spots in just four weeks, and improves overall fairness, evenness and dark spots in eight weeks. With the Neutrogena Fine Fairness Mask there is real skin improvement with time. It also contains anti-oxidants and natural plant extracts such as Aloe and Mulberry extract providing anti-inflammatory and soothing effects.

WGuest speaker and former Vice-President of the Philippine Dermatological Society, Dra. Evangeline B. Handog, MD, FPDS, also shared some educational and interesting facts on the skin. She stressed the importance of having hydrated or moisturized skin in order to achieve or maintain healthy, beautiful and radiant skin.

Guests were then led to the second floor where the experiential portion of the event took place. Four stations welcomed the media guests: the facial spa room area, the foot and back massage lounge, make-up corner, and portrait studio.

Spa attendants first led each one to the facial spa area to experience the intense hydration and skin lightening effect of the Neutrogena Fine Fairness Mask. They demonstrated how the Neutrogena Fine Fairness Mask should be used: after cleansing the face (best applied before bedtime), open the individually packed sachet and remove the mask. The mask should be pressed lightly with fingertips to set in place over the face and removed after 15 minutes. Remaining fluid on the skin should be massaged and the instant facial spa is finished. Voila!

The next stop was the make-up corner where make-up artists from some of Manila’s premiere salons enhanced the natural beauty of each guest. While waiting for their turn, guests indulged in a selection of teas, juices, fruits, and healthy snacks at the second floor lounge, where the back and hand massage therapists continued to pamper and bring relaxation to guests.

A couple of steps away – “Click!” Top fashion photographer, Xander Angles, captured the relaxed and exuding glow of each guest. The portraits revealed healthy, moisturized, and nourished skin, thanks to the Neutrogena Fine Fairness Mask.

With the Neutrogena Fine Fairness Mask, there is no more excuse for not taking proper care of one’s skin, especially during these hot summer months that dehydrate the skin. This 2-in-1 mask from Neutrogena is the perfect solution when women on the go have no time and resources to spare for a visit to the spa.

The Neutrogena Fine Fairness Mask will be exclusively available in all key Watson’s stores nationwide beginning May 2005. Retailing for P150 a piece, the Neutrogena Fine Fairness Mask instantly hydrates the skin to make it truly beautiful and healthy in just 15 minutes, while bringing the pampering and relaxing experience of a facial spa right into one’s own home.

Give it a try. Facial skin will know the difference and thanks will come in more ways than one!

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